CUSTOMER RELATIONSHIP

To built warm relationship with our customer we establish membership system. From this system, they can have discount and special give on some important events. We also packed our product in very nice design and it mainly targeted on children that  can attract their interest and keep out their nervous and trauma. For our client, it is important to give them free shipping as it eases many of their business.

REVENUES STREAM

The main concept of our product is for once use only. Therefore, customers can buy even more. Another way we generate our revenue is that we play role in advertising . It  can be created on our packaging box. For example, some advertisements are AIDS awareness or other health products that paid by ministry or NGOs. For side income, selling needle and syringe is  very effective way. On the other hand, we must patent it with accredited organization and we can get some important income from royalty itself.    Apart from that it also can conserve our product quality for customers health benefits.

KEY RESOURCES

·         Researchers

·         Interior designer

·         Building (factory and office)

·         Seller , promoter and advertiser

·         Accountant

·         Suppliers and distributors

KEY ACTIVITIES

During building this product researchers need to carry out many experiment and clinically trials. Another important key resource is having building for the factory and also the office . Therefore, management and production become very efficient. Seller, promoter and advertiser play important part to increase market share to generate more income. Accountant is needed to manage all financial flow to ensure good management.

KEY PARTNERSHIP

In order to build a very wonderful business empire we need so may partners.  Bank Islam needed for the economical optimization of our company. To reduce the risk and uncertainty to our company and even apply to our avid users we decided to choose Prudential for this task. For the acquisition of resources and activity we need some big company like Pharmaniaga, Panadol and Breathe Right.

COST STRUCTURE

In order to operate our business model we have listing most expensive need to be spent such as building, researchers and designers. For the less expensive that need to be incurred  are accountant, distributors and suppliers.

     

CUSTOMER SEGMENT

We are very determinant to find out and reach different group of people. In other word it defines by customers. We had decided to choose some clients such as health centre, medical institution, pharmacy company and general practitioners. They have very wide range of user like patients, medical students and nurses. From another perspective we can give variously benefits for the doctor patients relationships.

VALUE PREPOSITION

We are  very determinant to fulfil users satisfactory. Our product is safe without site effect at all. It also user friendly as it do not involve any complex procedures. Most importantly this product provide safer blood taking. From cost aspect, it is extremely cheap and efficient. Therefore, from whole aspects this product is so significance to be widely used nowadays.

CHANNEL

In order to  this product to be commercialised, it is a must to bring all value prepositions to the users by online advertisement as mostly people spend their time on social networks. Moreover, roadshow enable us to communicate with users  that become very suitable channel to educate importance and make them experience this product. On the other hand, we need to conduct a seminar on this new product especially to our clients. Thus, when all these  programmes have been carried out we can ultimately increase customers satisfaction on this product.

PROBLEM STATEMENT AND BUSINESS IDEA

 Main problem faced by medical line today is having difficulties during blood taking or venepuncture on patients especially on obese patients. Venepuncture is very important for analysis the daily progress, prognosis and diagnosis of any disease. Furthermore, several tries of venepuncture will make the patients feel very sick and it is worsen when it make them get trauma with that bad experience. In certain condition they refuse to consult doctor or even nurses at hospital that consequently badly affect their own health.